Emily
Hoffman

BIo

Hi! My name is Emily Hoffman &  I’m from Chillicothe, Illinois.  

I’ve always enjoyed being creative but I discovered my love for graphic design as a senior in high school, when I got a student internship at Owens Design Group in Chillicothe, IL.  It was there where I learned that every industry needs graphic design and there is so much to design!  I’m so grateful to have found a field I am truly passionate about and I’m excited to apply all of the skills and knowledge I’ve gained at Bradley.  

My goal is to work in digital marketing as a graphic designer, and hopefully one day a creative director.  I believe that the opportunities are endless in this digital age, and I can’t wait to share my ideas and creativity with the world!

SELECTED WORKS

Audible
For this assignment, we were given a project brief from the company Audible. The goal for this campaign was to persuade 'Leisure Upgraders' that their needs and attitudes suit the Audible service, and drive them to sign up for the 30-day free trial. I focused on creating designs that would appeal to an audience working in the city, using public transportation during their busy, daily commute.
Audible
For this assignment, we were given a project brief from the company Audible. The goal for this campaign was to persuade 'Leisure Upgraders' that their needs and attitudes suit the Audible service, and drive them to sign up for the 30-day free trial. I focused on creating designs that would appeal to an audience working in the city, using public transportation during their busy, daily commute.
After School Program
The aim of this project is to create a strategic/creative plan and execution for wayfinding around Dream Center Peoria, a non-profit organization that works to help families living in poverty, starting with kids and youth. We were to create directional signs for the 24/7 homeless shelter and apartments that made it easy to navigate, but also added to the atmosphere of the building allowing for a creative and inspiring atmosphere. I wanted these directional signs to highlight the actual students at the Dream Center, while also serving as an art piece for the building.
Groove
The goal for this project was to come up with all of the necessary branding for a potential bike rental company in Peoria. This includes the name, logo, slogan, colors, bike wraps, marketing materials, etc. This was one of the advertisements I had created for my potential bicycle brand, Groove.
Singe Serving Meal
For this project, we were assigned the role of designing a single serving meal packaging. We were to come up with our own branding, choice of meal, and container. I chose to make a to-go breakfast brand, as that’s typically the time of day when people are short on time and want something convenient. I wanted everything about this brand to be bright, fun, and enjoyable. This particular design shows the taco-style box designs for the front and the bottom section.
For this assignment, we had to choose a popular household electronic and design an accurate and easy to communicate visual representation of its lifetime use of material resources, from ‘cradle to grave’ or more favorably 'cradle to cradle'. Due to its popularity and my own curiosity, I chose to highlight the lifecycle of the iPhone. I thought it would be interesting to mimic Apple’s brand design as if they had released this graphic themselves.