I wanted to create a series of posters to address a civil rights movement or problem in our current society. I chose to focus on the Women Support Women movement. The Women Supporting Women's movement is an effort to promote positivity and female empowerment, women have been sharing photos or videos of themselves on social media expressing their love for being a woman. This stems from other women being unsupportive of other women, and the media making it seem like women have to be in competition with one another. I created two posters with the phrase “Women Support Women” and one poster with the phrase “Women Always Support Women” to encourage women to further understand the importance of this movement. Each poster has a prompt that says “Join the conversation, #WomenSupportWomen” in an effort to get people talking on social media. These posters were made in hypothetical partnership with women's rights organization: AWID: Association for Women's Rights in Development.

Thrive is a hypothetical bike hire service for the residents and visitors of Peoria. The goal was to create a bike hire service to inspire the community to explore and uplift them from regular everyday life. To get the conversation started I created a reflective bike wrap to ensure the safety of the residents day and night. The green color scheme was chosen in an effort to engage with the sustainable efforts of Peoria. I created a website for those with further questions, and a prompt to download the app for an easy explanation of how it works. Thrive wants residents to ride, thrive, and explore Peoria.

I was asked to make flyers to promote the upcoming Global Fest event in February of 2023. Global Fest brings together and celebrates people of different cultural backgrounds who work and live in Central Illinois. This culturally immersive experience celebrates the ethnic diversity and inclusion in our region. Global Fest is inviting community members to experience global music, dance, displays, costumes, languages, and international foods found in Peoria. The public will learn more about the cultural groups who study, work, and live in Central Illinois, and appreciate the diversity of our region while having fun and learning about other cultures. Bringing cultural groups together under one roof for a day helps the public appreciate their uniqueness, similarities, and shared past.

Thesus is an online sustainable shoe retailer headquartered in Toronto, Ontario. The goal was to create an outdoor campaign to begin a conversation around Thesus outside the internet. I then began the #ThinkThesus campaign to directly ask consumers to think of Thesus as top-notch, be together, and be thoughtful. I created a mailer piece with a QR code that links to their sustainable efforts values on their website. By scanning the QR code the recipient gets a percentage off their first purchase. I made some outdoor ads in an airport, and coffee shop, and included a TV ad as well. The Facebook ad was created for their audience who is already online, we cannot forget about them! Their audience is always on the go, and the environments of these advertisements represent this on-the-go nature.

How do we make Audible relevant to people who want to get the most out of their free time? Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle. For my campaign I focused on the customizable aspect of Audible, I wanted to make sure our audience knows there is always something for them. Whether it be the over 200,000 books, many different languages, portability, or multitask-friendly aspects of Audible-there is something for everyone, and in my campaign, I made sure to capture that. That's when I came up with the campaign name “Make it YOU”. My deliverables for this campaign, include standard posters and bus stop ads, but also moving and interactable experiences that can switch languages and genres at the tap of the screen. The individuals in the ads range from students to elderly individuals, as I wanted to make sure that everyone felt included, and that there was something for them through Audible.

Bishop Bros is a family-owned construction and contracting company located in Peoria IL. As Bishop Bros prepares to undergo a management transition in the business, there is an opportunity to evolve the business further. We wanted to achieve Bishop Bros' ideal vision of being seen as a "design/build" firm in the marketplace and modernize the brand and its marketing efforts. By evolving the current marketing efforts that BBI has, along with integrating new methods, they can expand their audience and grow their business smoothly. At the end of the day, they say they “build it right because they can't build it wrong”! So, our team used that to our advantage in the marketing materials to enhance the confident presence they seemed to already have.

I have always liked oatmeal as a breakfast item, but the packets and loose oats in the grocery store just don't really do much for me in terms of value. To make the best breakfast item more valuable, I created the SunBox oatmeal packaging to make the experience more fun. I created the slogan “Oatmeal the fun way!”, in reference to the product inside. I did a little research and found people have made oatmeal bombs, much like the hot chocolate bombs we've seen on Pinterest and Tiktok. So I made that the product that would be in my packaging. I created a bright cheerful logo and color scheme to greet the customers if they pick one up for their morning breakfast. I made this in a hypothetical partnership with the Good & Gather brand: the store brand of targets groceries. Good & Gather is found mostly with their organic products so I thought this would be a great fit.

Copey was created to make the topic of mental health easier to talk about and relate to. The goal for Copey is to showcase the experiences one might feel while coping with mental health issues. I created a calendar and a notebook to help those keep on track with their progress. The calendar provides a weekly goal tracker, to provide a sense of structure, and a way to visibly track any progress. My thoughts behind a calendar were that mental health should be focused on and taken care of every day, it is not a one-day and fixed type of deal typically. Copey is there to help individuals who struggle with mental health conditions feel related to. He is there every step of the way to listen and provide support through weekly wellness goals, and an open ear through the notebook. I also created stickers and buttons as another additive to the “stationery” set with Copey.