A project for a real foundation to raise awareness for mental health in young people, the following logos were created to answer this call through a variety of moods and design angles. The final selected logo is a triumphant one, with strong orange and bold black lines, showing an illustration melding with the text of the foundation’s name. The gesture it shows is simple and readable.

Duolingo is a gamified language learning app that makes picking up a language easy and fun for free. To ensure that users keep coming back instead of dropping the app, a deal with Starbucks would create a new reward within the Duolingo shop that ensures user retention, as well as offering a colorful new side to Starbucks. Adverts on social media and Duolingo’s home app alert users to the deal. Starbucks customers can also be alerted by new printed cup designs on paper hot cups, plastic cold cups, and reusable purchasable cups. Within the Duolingo store, the deal is adequately accommodated within the existing app model.

This rebrand was a project given by an existing doctor’s insurance company that was looking for a full, comprehensive visual reimaging. This logo was the jumping off point for the reimaging. The palette was both professional and playful with its cool blues and stark red-orange, and the pyramidal imagery of the logo was chosen to give an impression of the bold resoluteness that any client can rely on.

This product line was designed from scratch to create a new brand with its own image. This simulated brand displays a light, clean aesthetic that emphasizes its purity of lactose for those who would have incentive to buy such a product. Though this is the main target consumer audience, the imagery suggests flavor to everyone.

Though persons of color are statistically less prone to skin cancer, there is still a health crisis at work. Since skin cancer is not something that most POC expect, they don’t look for it, which means that when the cancer is finally noticed, it is often too late. This ad campaign is designed to reach numerous touchpoints for distinct, likely niche demographics, including what blue-collar workers might see on the way to work and family members who worry for each other’s health. Strong focus is put on a tagline and hashtag that is starkly contrasted and eye-catching, as well as emotionally bleak.

In March of 2011, the eastern coast of Japan was struck by a huge tsunami. The damage it dealt to the country was as sudden as it was immense, and both the human and infrastructural costs were staggering. Ten years later, on the anniversary of the disaster, this 4-page spread was designed to create visuals of the destructive magnitude of multiple aspects of the event. The time frame, the geographic impact, the destruction, and the aftermath are rendered in a grim palette and cold, minimal graphics.

The metric system lacks appreciation from the majority of the American public, outing them from nearly all of the rest of the world. The United States is one of only two nations on Earth that continue to use the irregular, illogical imperial system. This direct mail piece uses looping visuals to direct the recipient through a brief history of the metric system, as well as its place in both America and the world at large. A second side describes in detail the untapped advantages of the metric system, and finally presses once and for all for metric’s overdue adoption.

The metric system lacks appreciation from the majority of the American public, outing them from nearly all of the rest of the world. The United States is one of only two nations on Earth that continue to use the irregular, illogical imperial system. This direct mail piece uses looping visuals to direct the recipient through a brief history of the metric system, as well as its place in both America and the world at large. A second side describes in detail the untapped advantages of the metric system, and finally presses once and for all for metric’s overdue adoption.