Brief: Checkable Medical, an innovative healthcare company, was in need of four illustrations that portrayed the steps a user would complete during their at-home strep test. I created four illustrations that represented the different steps a user would complete during their at-home strep test, that are inline with their brand colors and guidelines. Process: Checkable Medical is involved in medical equipment manufacturing, and is currently undergoing clinical trials to become the first FDA cleared at-home strep test. The illustration graphics that I created were viewed by a variety of patients of diverse backgrounds and experiences. I made the scenes of the illustrations clear and easy to understand, with a consistent, flat illustration style, and repeated use of Checkable Medical’s brand colors. These illustrations accompanied the directions of the at-home strep test. The repeated brand colors and illustration style unify the overall look and communicate the steps of the test clearly.

Brief: Cord’s Fight, a nonprofit organization for suicide prevention, was in need of a logo and accompanying merchandise that reflected the life and character of Cordus “Cord” Pearce. I created a logo and a series of merchandise that conveyed his personality and character in a way that can be shared and celebrated by others. Process: Cordus “Cord” Pearce was a caring and giving young person who loved football, wrestling, dance, and family. After extensive and thoughtful research on his life, I developed a mind map that reflected his character and the organization’s key themes and values. This resulted in ten fully developed logos, and decided on this one, as I felt it strongly represented the organization’s value of community and how a person can make a lasting impact on others. The contrast of the rounded sans serif and the squared sans serif typography reflects the duality of love and strength that this organization aims to convey to others. The color palette is reflective of healing and optimism, which also aligns with the key values and themes of the organization. The imagery of the handprint inside of Cord’s name is representative of his impact on others, and the overall impact every person has on others in their lives, visually communicating how no one is ever alone.

Brief: Cord’s Fight, a nonprofit organization for suicide prevention, was in need of a logo and accompanying merchandise that reflected the life and character of Cordus “Cord” Pearce. I created a logo and a series of merchandise that conveyed his personality and character in a way that can be shared and celebrated by others. Process: Cordus “Cord” Pearce was a caring and giving young person who loved football, wrestling, dance, and family. After extensive and thoughtful research on his life, I developed a mind map that reflected his character and the organization’s key themes and values. This resulted in ten fully developed logos, and decided on this one, as I felt it strongly represented the organization’s value of community and how a person can make a lasting impact on others. The contrast of the rounded sans serif and the squared sans serif typography reflects the duality of love and strength that this organization aims to convey to others. The color palette is reflective of healing and optimism, which also aligns with the key values and themes of the organization. The imagery of the handprint inside of Cord’s name is representative of his impact on others, and the overall impact every person has on others in their lives, visually communicating how no one is ever alone.

Brief: This hard seltzer needed a name, visual identity, and an identified target audience. I created a logo, brand pattern, brand color palette, and established the tagline and typography for Confetti Hard Seltzers. I designed three labels that reflect their flavors, as well as a 12 can box design that is able to be translated to additional flavors. The brand I created matches the quality of the product and the intended target audience. Process: Popping confetti is a symbol of celebration and joy, which is why I named this line of hard seltzers “Confetti”. I determined my target audience was people in college that have an active lifestyle, and that love fun, great taste and variety. I wanted this audience to feel relaxed, light, free, and fun, which is why I chose inviting typography and a bright color palette. The repeated shapes emulate confetti, and the silhouettes of the fruit that correspond to the flavor of the drink, give the product a unified feeling overall. Additionally, I chose to illustrate the fruit of each of the flavors, as it ties into the free and fun aspect of the brand that reaches the identified target audience. The combination of the overall design, chosen typography, illustration and the color palette convey the free and fun, yet refined visual representation of the brand.

Brief: The Bradley University Art Department was in need of visual communication in the form of a poster for an Artist lecture series called Visual Voices. I created a unique grid that unified the information, selected appropriate typography that reflected the tone of voice of the event, and curated an appropriate color palette. Process: The artist Visual Voices lecture series at Bradley University is an event that plays a prominent role in the lives of art students at Bradley, which is why I chose a radial grid system to communicate the information. The balance of hierarchy between the different shapes and colors on the poster, as well as the manipulation of the typography to create hierarchy, effectively and uniquely communicated the most important information to the viewer. The typography is simple, and the way it’s displayed is more complex, which simultaneously creates visual interest and readability.

Brief: A magazine was in need of an infographic that would accompany their article about the 10 year anniversary of the earthquake and tsunami that shook Japan in 2011. I researched the event, collected all the information, and designed and illustrated a graphic that complemented the information in the magazine article. Process: The people of Japan are still feeling the effects of the earthquake and resulting tsunami that devastated Japan on March 11th, 2011. Over 10 years later, and the country is still rebuilding its neighborhoods and infrastructures. After collecting all my research, I configured the graphic in a way that tells the story of the event, as well the aftermath of the hope for rebuilding the country. I illustrated the crest of the tsunami wave in the geographical shape of Japan in order to display the hardest hit prefectures. The color palette reflects the event, as well as the rebuilding part of their history. Green symbolizes growth and new beginnings, which reflects the feelings of rebuilding. The data graphics relate to the narrative of the event and the illustrations often work as an image and a measurement of data. I combined elements of illustration and data to visually communicate the most important information from the event, as it visually and statistically tells the story of March 11th, 2011.

Brief: Checkable Medical, an innovative healthcare company, was in need of four illustrations that portrayed the steps a user would complete during their at-home strep test. I created four illustrations that represented the different steps a user would complete during their at-home strep test, that are inline with their brand colors and guidelines. Process: Checkable Medical is involved in medical equipment manufacturing, and is currently undergoing clinical trials to become the first FDA cleared at-home strep test. The illustration graphics that I created were viewed by a variety of patients of diverse backgrounds and experiences. I made the scenes of the illustrations clear and easy to understand, with a consistent, flat illustration style, and repeated use of Checkable Medical’s brand colors. These illustrations accompanied the directions of the at-home strep test. The repeated brand colors and illustration style unify the overall look and communicate the steps of the test clearly.

Brief: A magazine was in need of a series of illustrations to accompany their article about the harmful effects of single-use plastics on our oceans. I created three illustrations, each displaying different scenes of single-use plastic causing harm to marine life. I used minimal typography and consistent placing to provide context for the illustrations. Process: It’s estimated that 14 million tons of single-use plastic ends up in the ocean each year, which is greatly impacting the lives of marine life and consequently human life. Marine life such as whales, fish, and turtles mistake these plastics for food, and often die of starvation because their stomachs fill with this single-use waste. As a result, microplastics have become more prevalent in the seafood we eat. I created three distinct scenes that depict the effects of single-use plastics on our marine life. These scenes occur often as a result of the sheer amount of plastic that ends up in the ocean. The bright orange called clear attention to the subject of illustrations, where the darker blues provided balance and context. These three illustrations are cohesive in style and color palette, and they clearly reflect the tone of voice of the magazine article they go along with.

Brief: A board game was in need of an original concept, title, logo, defined game mechanics and instructions, game cards, game pieces, a game box design, and a game board design. I created and designed all of these original elements with cohesive visuals and game mechanics that align with the target audience. Process: Headed Gnome, a game concept I originally created, is about teams of lawn gnomes that need to get back home, and out of the way of the different villains of the backyard. I conducted research on the proposed target audience, which I identified as people age 6 and older, friends and families. I aimed to create a game that would be easy for younger children to learn, but engaging enough for adults to be entertained. The level of luck in Headed Gnome, combined with the level of strategy that the game naturally creates, allows for an engaging and competitive game for all ages 6 and older.

Brief: A board game was in need of an original concept, title, logo, defined game mechanics and instructions, game cards, game pieces, a game box design, and a game board design. I created and designed all of these original elements with cohesive visuals and game mechanics that align with the target audience. Process: Headed Gnome, a game concept I originally created, is about teams of lawn gnomes that need to get back home, and out of the way of the different villains of the backyard. I conducted research on the proposed target audience, which I identified as people age 6 and older, friends and families. I aimed to create a game that would be easy for younger children to learn, but engaging enough for adults to be entertained. The level of luck in Headed Gnome, combined with the level of strategy that the game naturally creates, allows for an engaging and competitive game for all ages 6 and older.

Brief: The Peoria Zoo in Peoria, IL was in need of a mobile app that featured the zoo’s map and included wayfinding capabilities. I designed nineteen different screens that demonstrated how a user would use and operate the app with wayfinding capabilities, in-app food ordering, and an in-app game that would grant the user rewards to use in real life at the Peoria Zoo. Process: The Peoria Zoo, owned by the Peoria Park District, is frequented by many families, couples, friends, and visitors that come from outside of Peoria. I conducted research on existing zoo and theme park wayfinding apps, and recorded the most effective elements of user experience and user interface to implement in the Peoria Zoo app. Their existing digital map was in need of refinement to make navigating the zoo as clear as possible for returning visitors and new visitors alike. I preserved the integrity of the logos for the exhibits created by a previous designer and condensed the icons of every animal at the zoo into classifications of species; five original icons to go for the identification of the mammals, amphibians, birds, invertebrates, and reptiles on the digital map. An interactive app mascot was designed to guide the user throughout their visit and app use. I illustrated Geo the Giraffe to look friendly and inviting in a way that would appeal to a variety of users that visited the zoo. I adjusted the zoo’s original color palette and typography to one that was more refined, but one that still reflected the visuals of the zoo. I added in-app food ordering capabilities of the app to modernize the ordering process of the Peoria Zoo and elevate and streamline the zoo experience for the user. Additionally, I added an in-app game that would grant the user an opportunity for rewards to be used in the zoo as a way of keeping the user engaged in situations outside of being at the zoo.

Brief: A board game was in need of an original concept, title, logo, defined game mechanics and instructions, game cards, game pieces, a game box design, and a game board design. I created and designed all of these original elements with cohesive visuals and game mechanics that align with the target audience. Process: Headed Gnome, a game concept I originally created, is about teams of lawn gnomes that need to get back home, and out of the way of the different villains of the backyard. I conducted research on the proposed target audience, which I identified as people age 6 and older, friends and families. I aimed to create a game that would be easy for younger children to learn, but engaging enough for adults to be entertained. The level of luck in Headed Gnome, combined with the level of strategy that the game naturally creates, allows for an engaging and competitive game for all ages 6 and older.

Brief: Emily The Band, a three-piece queer girl group based in Peoria, IL, needed an illustration to be the visual face of their debut album “Living Room”. I illustrated the album art, six corresponding illustrations that reflect each of the six songs on the album, and chose typography that reflected the tone of voice of the illustration and the songs on the album. I carefully curated the album’s color palette and illustrated visuals that matched the subject of the work. Process: Emily The Band makes ukulele-pop music about life, love, heartbreak, and self expression. After listening to the album, I illustrated six different images that each related to the six songs on the album. I chose a high contrast color palette, with bright warm colors and darker cool colors. Each of the illustrations featured subjects, themes, or symbols from the lyrics of those songs. I constructed the overall illustration to look like a living room, to reflect the title and to tie in the other six illustrations as pieces of art on the wall of the living room. The colors and objects in this illustration are representative of love, warmth, family, friends, and the complexity of life, as discussed in the lyrics of the songs on the album.

Brief: This hard seltzer needed a name, visual identity, and an identified target audience. I created a logo, brand pattern, brand color palette, and established the tagline and typography for Confetti Hard Seltzers. I designed three labels that reflect their flavors, as well as a 12 can box design that is able to be translated to additional flavors. The brand I created matches the quality of the product and the intended target audience. Process: Popping confetti is a symbol of celebration and joy, which is why I named this line of hard seltzers “Confetti”. I determined my target audience was people in college that have an active lifestyle, and that love fun, great taste and variety. I wanted this audience to feel relaxed, light, free, and fun, which is why I chose inviting typography and a bright color palette. The repeated shapes emulate confetti, and the silhouettes of the fruit that correspond to the flavor of the drink, give the product a unified feeling overall. Additionally, I chose to illustrate the fruit of each of the flavors, as it ties into the free and fun aspect of the brand that reaches the identified target audience. The combination of the overall design, chosen typography, illustration and the color palette convey the free and fun, yet refined visual representation of the brand.